SECRETS LAUNCH SPRING/SUMMER COLLECTION

Cocktail Fever is a divinely dramatic series of statement jewel designs borne from two of the most pivotal eras in the history of jewellery – the 1920’s and 1950’s.  

In designing the 25-peice collection, Secrets artistic director Rachel Horscroft said she “drew from the delicate dimensions of 1920’s jewels, and applied the Parisian concepts of prestige, glamour and youth culture that emerged during the 1950’s”.

“It’s the romantic idealism and whimsical femininity evoked by The Great Gatsby with the modern scale and power that came into vogue during the 50’s,” Ms Horscroft said.

During prohibition of the 1920’s, large statement rings in the art deco style of the day became a fashionable adornment for the elite to wear at exclusive underground ‘cocktail parties’, or speakeasies.

In the decades that followed, prohibition was lifted and cocktail rings emerged from underground nightspots to become a revolutionary, bold symbol of affordable glamour and attention-grabbing style.

Otherwise known as ‘right hand rings’, they were a symbol of independence in the 1950’s – when workingwomen were able to acquire affordable statement jewellery without the need for a husband or partner to purchase it for them.

Cocktail Fever will be available in Secrets 21 stores across Australia and New Zealand from the 1st of September 2011.

STORE LOCATIONS IN QLD: Broadway On The Mall, Westfield Chermside, Garden City, Pacific Fair, Cairns Central, Noosa

www.secrets-shhh.com

SECRETS IS AN AUSTRALIAN OWNED COMPANY WITH STORES ACROSS AUSTRALIA AND NEW ZEALAND

OUR GLAMOROUS COCKTAIL COLLECTION HASBEEN CREATED INPLATINUM ON SILVER .
SOME SELECTED ITEMS ARE AVAILABLE
IN WHITE , YELLOW AND ROSE GOLD .
SEE IN STORE FOR DETAILS .

FASHION PHOTOGRAPHY BY SAM THIES